SellerActive Client Setup

SellerActive Customer Set-up


To set up as a new SFC-SellerActive client a prospective client needs to supply 3 items to SFC and ensure that all the SKUs in their various marketplaces are the same for each item and match SFC’s SKU for that item.

Seller Authorization String

The seller authentication string is a string that is required by the integration to interact with Seller Active. This string can be found by going to and logging in. Once logged in, the Authorization string is near the top of the page, just below the title. It should look like this:

Basic ####:KEYKEYKEY

Shipping Map Set-up

Clients need to compile a list of “ship via” values from their various Seller Active integrated sites and provide this list to SFC to be added to the integration’s configuration. In Seller Active these values are located on the orders management page under the “SHIP VIA” Column. Any Ship-Via value that is not in this list will default to USPS First Class Mail Package.

Ignore SKU List Set-up

Clients need to compile a list of any SKUs in SellerActive that they do not want to be imported into SFC they will then give the list to SFC to add to the integration’s configuration.

SKU Set-up

SKU setup is more complex in SellerActive than some other sites because of the variety of Marketplaces it integrates. Clients need to ensure that each item they sell has the same SKU in each marketplace integrated with SellerActive and that those SKUs match the SFC SKUs listed for the product. If these SKUs do not match items will not be imported from SellerActive and placed into SFC.

Ongoing Work

Every time a new sales site is integrated into a Client’s SellerActive they will need to ensure the SKUs for the items from the new site match SFC’s SKUs for those items. Also, if any new Ship-Via values or SKUs to ignore are added with the integration of a new sales site those will need to be compiled and given to SFC as described above so the integration’s configuration is updated.

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